For more than three decades, Shalom Lamm has been heavily involved in the real estate market in New York. He has also been a regular part of various Jewish organizations and groups. Possessing knowledge of military history, Shalom Lamm has not only served as an on-air historian, but was also a board member of the Jewish Institute for National Security Affairs (JINSA).

Believing that a strong military is essential for the survival of civilization, JINSA educates decision-makers in the United States about various military matters relating to the US and the Middle East. In addition, the organization maintains numerous programs that support the military, including its Deserving Soldiers Holiday Appeal.

Established in 2003, JINSA’s Holiday Appeal donates money to military women, men, and their families. These funds are given to warriors in need, and are meant to support recipients during the holiday season stretching from Thanksgiving to New Year’s Day. Often, these recipients have been injured in the line of duty, or are the families of soldiers who have been killed. Though the organization is aware that monetary support cannot bring back what was lost, the donated money can help recipients pay down medical debt, fund a child’s education, or cover holiday presents.

To distribute these funds, JINSA relies on donor support and the involvement of the US Special Operations Command Care Coalition. Any donations made to the organization for the Deserving Soldiers Holiday Appeal go to recipients. JINSA does not keep any of the money to fund the cost of staff time or appeal coordination. Meanwhile, the US Special Operations Command Care Coalition helps JINSA find deserving recipients via its nominations of sick or injured service members.